A third of small businesses lost up to half their traffic overnight following the Google mobile update
Google’s recent update to its mobile search algorithm dramatically cut visitor numbers to a third of sites owned by UK small firms.
According to the first study examining the impact of the update, 39pc of small business owners reported a drop in Google rankings by three places or more. As a result, traffic was down as much as 50pc.
The survey of 1,000 small-to-medium-sized enterprises (SMEs) by digital marketing agency Koozai found 32pc of small firms were concerned it could harm sales.
At London Technology Week last week, Eileen Naughton, managing director and VP for sales and operations in Google UK-Ireland, said more than half of all UK searches are now done via mobile.
Google’s mobile update, launched on April 21, included “mobile-friendliness” as a ranking factor, meaning mobile-friendly sites rank higher in searches.
Mobile optimisation makes websites easier to navigate and read on a smaller screen. However, 22pc of small businesses that have dropped in rankings claim their site was already optimised.
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